Overview
Brief
With the headquarter in Rome and research office in Venice, I was the solo designer involved in the digital transformation of one of their core activites. The aim is to allow their clients (biologists, researchers and genetic engineers) to design and obtaining a digital DNA from an online configurator.
What I did
I had a chance to take the project from the beginning and to define a series of activities among strategy, design and prototyping. Debrief, UX Benchmark, User Research, Co-Design, Prototyping, User testing, UX Guidelnes, Brand adaptions, Official launch, Monitoring
Results
Live for everyone
Launched in early ’17 https://www.doulix.com
Corporate sponsorship
Agilent Technologies, one of the biggest biotech companies worldwide is providing a six zero budget for the marketing.
Reduced cost
It takes very long for both customers and the company to have their sequence shipped.
Follow—up
The initial design has accomodated needs mostly for beginners and researchers rather than companies, therefore new advanced features are being designed.
DNA Automation
There is a big potential to scale because now the company can spend much less time on DNA design.
User satisfaction
Even it is quite early, the users are now already using and find if very valuable.
Open issues
Continuing quantitative and qualitative testing will be made to measure KPI evaluating and framing opportunities. The main technical challenge is to build a realistic simulation engine, which will take time and lots of user data.
Typical user journey
After a small comparison with competitors, we define the pains, gains, and constraints.
Design
Sitemap
I set up with an MVP for basic features and templates, making sure to cover all the user journey with consistent patterns and overall technical feasibility.
Wireframe & Prototyping
We agree to have the first prototype under Invision, over multiple and quick iterations.
Testing
Each time we complete a user story, there is a qualitative user testing with few but relevant users.
Guidelines
I have collected all ux and ui patterns in one online document in order to provide guidence for current and coming updates.
